Online Black Friday shopping carries additional risks

As millions of Americans prepare for the annual Black Friday shopping rush, cybersecurity experts are urging older adults to take extra precautions when making purchases online. While digital shopping continues to grow in popularity among seniors, thanks to convenience, home delivery, and exclusive web-only deals, it also presents a prime opportunity for scammers who ramp up their efforts during the holiday season.

One of the biggest risks facing older shoppers this year is the rise of fraudulent retail websites designed to closely mimic legitimate brands. These sites often use domain names that differ by only a letter or two, polished product photography, and countdown timers to create a sense of urgency.

Experts advise older adults to navigate directly to known retailer websites rather than clicking on deals they encounter through emails, social media, or online ads.

‘Too good to be true’ prices

With record-breaking discounts advertised this season, distinguishing between genuine markdowns and deceptive offers becomes more challenging. Scammers frequently promote ultra-low prices on popular items – electronics, mobility devices, household tools – only to deliver counterfeit goods or nothing at all.

Consumer protection groups recommend comparing prices across multiple trusted retailers and avoiding sellers that request payment via wire transfer, gift cards, or cryptocurrency.

Older adults remain prime targets for phishing attempts, especially during the holiday shopping spree. Fraudulent notifications claiming a package delivery issue, a “failed payment,” or a limited-time coupon are circulating widely.

Shoppers are advised not to click links from unsolicited messages. Instead, they should log in to their retailer or shipping provider’s official website to check order statuses.

Protect your personal information

Before entering any payment information, consumers should confirm that the website address begins with “https://” and that a padlock icon appears near the browser’s address bar—signs of a secure connection.

Using credit cards instead of debit cards offers added protection, as credit card companies typically provide stronger fraud-dispute mechanisms.

Additionally, older adults are encouraged to avoid creating accounts with weak or reused passwords—two-factor authentication is strongly recommended.

Porch piracy and fake shipping update scams are expected to rise right alongside online purchases this season. Seniors living alone or in multi-unit housing may be especially vulnerable.

Opting for package tracking through official retailer apps, requiring delivery signatures, or using secure pickup locations can reduce the risk.

Consumer protection organizations and many banks now offer free fraud-alert tools and education resources aimed at seniors. Family members can also play a key role by helping older relatives verify deals, set up security tools, and avoid rushed purchases.